October 9, 2019

Drink Rioja

Have you signed up to the Drink Rioja campaign with Wines of Rioja? You might be more familiar with Shop Rioja, which has become a firm fixture in the independent merchant calendar since 2012. However, this year Wines from Rioja will be adding on-trade activity into the month-long autumn programme, helping to maximise consumer awareness and generate excitement. The two-pronged campaign will launch this October as Drink Rioja.

Working with independent merchants and premium on-trade outlets, Drink Rioja aims to drive sales and awareness of Rioja wines across the UK wine trade, reaching a larger consumer audience than ever before. We will be supporting our customers and their campaigns with Beronia POS packages throughout the month of October.

Get in touch at or contact your account manager for more information.


IWC Winemaker of the Year!