Have you signed up to the Drink Rioja campaign with Wines of Rioja? You might be more familiar with Shop Rioja, which has become a firm fixture in the independent merchant calendar since 2012. However, this year Wines from Rioja will be adding on-trade activity into the month-long autumn programme, helping to maximise consumer awareness and generate excitement. The two-pronged campaign will launch this October as Drink Rioja.
Working with independent merchants and premium on-trade outlets, Drink Rioja aims to drive sales and awareness of Rioja wines across the UK wine trade, reaching a larger consumer audience than ever before. We will be supporting our customers and their campaigns with Beronia POS packages throughout the month of October.
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