“My Sherry Amour”, which will run this July and August, will focus on re-engaging with lapsed Croft consumers. The campaign capitalises on nostalgia for the Croft brand and an emotional connection to past occasions – when it was enjoyed with friends and family.
The target audience will be encouraged to upload a photograph of their “Sherry Amour” – the special person that they would love to enjoy Croft Original with – for a chance to win a £500 experience voucher. The campaign encourages ongoing conversation by providing frameworks for sharing and conversation across the Facebook platform. We’ve had some heartwarming entries – take a look at the gallery on the website – www.croftsherry.co.uk/win/gallery.